Social Media Deliver Pitfalls and Positives for Pharmas Engaging Cancer Community
October 2021
Pharma companies today can reach cancer patients and physicians more easily than ever thanks to social media—but should they? Yes, but prepare for both pitfalls and positives, say Real Chemistry’s researchers Theresa Schmidt and Justin Kerley in a recent FiercePharma article. While pharma companies can build more direct connections to cancer community members, marketers also need to navigate through the misinformation and overwhelming amount of data on social media.