Social Media Deliver Pitfalls and Positives for Pharmas Engaging Cancer Community

October 2021

Pharma companies today can reach cancer patients and physicians more easily than ever thanks to social media—but should they? Yes, but prepare for both pitfalls and positives, say Real Chemistry’s researchers Theresa Schmidt and Justin Kerley in a recent FiercePharma article. While pharma companies can build more direct connections to cancer community members, marketers also need to navigate through the misinformation and overwhelming amount of data on social media.

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New Report: Recommendations for Patient and Family Engagement in Measure Development

Harnessing the stories, ideas, and innovations of patient and caregiver partners is the key to making measurement meaningful. With support from the Patient-Centered Outcomes Research Institute (PCORI)...
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Guy D’Andrea Speaks About Innovative Payment Models

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