Quality Outlook: Using Social Media to Measure Cancer Patient Experience and Outcomes

January 2021

In the last few years, social media has come to dominate much of public discourse, including for health care. In the latest installment of Discern Health’s Quality Outlook blog series in the Journal of Clinical Pathways, Partner Tom Valuck, Vice President Theresa Schmidt, Director David Blaisdell, and Manasi Tirodkar explore ways social media and the process of “social listening” can offer a rich source of data for quality research and help bring patient voices into quality measurement.

“Now Hear This: Using Social Media to Measure Cancer Patient Experience and Outcomes” is the first post in a three-part blog miniseries focused on the roles social media can play in cancer quality. This first post outlines the potential for developing quality measures from social media data. The blog also discusses challenges with using these data sources and how these data can be used alongside more traditional sources to gain insight into the quality of oncology care and outcomes.

Read the blog post here. Read other Quality Outlook posts here.

For more information, please contact Theresa Schmidt at tschmidt@discernhealth.com.

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